GUNS = PRISON

Banners needn’t be annoying. They can actually be cool and creative, as the following for the Crime Commission of New York to publicize the illegal handgun law will hopefully show. They ended up being shortlisted at Cannes for a Cyber Lion.

RIZR

What is a Video Egg?

Well, it’s a video ad network for online communities. It invites users to engage with advertising content on their terms, rather than just being spoon-fed it. Nick and his team designed ads for the hip Motorola Rizr phone to run on the network, using a show about everyday Williamsburg hipsters ‘The Burg’ as a vehicle. Videos, otherwise known as hipster tips, would pop up on screen at various appropriate moments during the show. If the user clicked on them, the ‘Hipster tip’ would run.

Q9h

….not as boring as it sounds.

Knowledge and entertainment aren’t mutually exclusive. At least that’s what 
Nick hoped to show on the award-winning, global website for the Motorola Q9h.

Through a series of interactive videos Nick and the team demonstrated just how easy 
the Smartphone’s features were to use and how handy they could be in
 users’ daily lives. Whether that person was a working mom, a surgeon, or a 
hip hop artist.

BLU-RAY

As well as banners and micro-sites, a print campaign was also created to launch the new Samsung Blu-Ray Disc player. It graphically illustrated how the extra visual detail you get with the new format translated to a more intense viewing experience

K5

Get out of your head

The trouble with your average MP3 player is that it tends to trap you in your own little world. Not so with the Samsung K5. It has built in speakers that allow you to flip it open and share your music with the universe. Or just your mates.
This microsite demonstrates this through a cool interactive game called Bubble Breakers, as well as a viral film, which was so liked by the client they ran it as a TV spot
It’s good example of bringing brand thinking to the interactive medium.

HSBC in NYC

This is one of the most high profile projects Nick has worked on. The task was to introduce HSBC bank to New Yorkers through a poster and print campaign. The angle? Nick and the team decided to show that New York was the perfect city for the self-styled ‘World’s Local Bank’ because it had just about every nationality in the world within its five boroughs. There were as many as twenty executions in the campaign including digital posters in Times Square, here are just a small selection.

You are where you live

This campaign totally updated and re-branded Corcoran. It came out of the simple insight that people didn’t buy homes as an investment but because they felt an emotional attachment to them. The home became an extension of who they were….

Not only did he handle print and posters, Nick and the team also redesigned their store interiors, their corporate identity and their website

Trouser less in Soho

This is a poster campaign that aims to reflect the quirky personality of the New York-based custom clothing store, Lord Willy. The store has already featured in GQ, New York, and The Financial Times. Nick’s job was not just to think of the images …but also to shoot them. It went so well that trendy magazine Zink used one of the shots in an article on the modern dandy in their April issue. 


Interestingly the site of a man without pants wandering through Soho and Central park didn’t cause a stir. Even the NYPD let us get on with it, when they discovered it was for a shoot….